According to Mary Meeker, a top technology analyst for Morgan Stanley, the way people are using their cell phone is undergoing an historic change. Average cell phone users spend 70% of their time talking on their devices. But iPhone and Android users spend only 45% of their time talking. That means they’re spending 55% of their time using its other applications, including accessing the mobile web.
Future of Mobile Advertising
Between Apple’s leading edge hardware technology and Google’s mapping and local search technology, more and more consumers are using their iPhones and similar smart phones to access the internet using real time search technology.
When people are getting ready to leave to run errands, and suddenly remember that they need to pick up a bottle of wine for an upcoming party, they’re more likely to reach for their smart phone, do a quick local search for the nearest gourmet wine shop and add the location to their mapped out itinerary. And this kind of consumer internet usage is only going to increase as smart phones rapidly replace cell phones.
Smart phone Mobile Marketing and advertising
What’s the difference between a regular cell phone and a smart phone? A lot. While cell phones are built to allow voice communication, smart phones use operating systems that allow them to run applications that are similar to your desktop or laptop computer. The full service operating software combined with 3G mobile internet access allows you to search online without a physical internet connection. Add the low cost – smart phones are available for less than $200 – and you have full computing capability that is expected to spread like wildfire over the next decade.
Local Mobile advertising
So if you’re a wine shop owner – or any local business owner – you’ll want to make sure you have a presence on the mobile internet. But you can’t just use the same website design for your mobile site as you use for your main site. Because smart phones have much smaller screens and they’re used for real time searches where people want fast and concise results, you’ll need a mobile web design that delivers the abbreviated information that mobile searchers want while maintaining the image and quality of your brand.
The Musson Media Consulting team makes a point of staying on top of cutting edge internet marketing trends. We can design your internet website for visitors who will still be using desktops and laptops, or who want to spend more time on research and in depth product knowledge. And the Musson Team is also poised to keep your marketing methods up to date so you can take advantage of what Morgan Stanley’s Mary Meeker is predicting will be a technological surge that will rival the growth of the internet itself. You won’t have to worry about keeping pace with the dizzying changes that technology is delivering – the Musson Media team will take care of that for you.
Mobile Web Design and the future of Mobile Marketing
Musson Media has created a FREE report that details upcoming trends in mobile marketing and the features and benefits your small business can receive from utilizing the mobile web to promote your business today! To access our FREE report on Mobile web design, trends in Mobile marketing, and the future of mobile marketing please fill in your information below and we will send it to you very shortly!