As a small business owner in today’s competitive environment, you need every marketing advantage you can get. Search Engine Marketing (SEM) can be one of the most cost effective investments you can make – when it’s done right.
SEM and paid advertising
The challenge with SEM is to choose methods that continue to yield results long after you’re finished paying for them. For example, it’s easy to be dazzled by the promise of fast traffic by spending your entire marketing budget on Pay Per Click (PPC) advertising – those small ads that appear at the sides of the search engine results page.
A lot of web marketing companies push their clients in that direction because it’s easy to write and place an ad, and it can be exhilarating to turn on the traffic tap. But the down side is that the tap turns off fast as soon as you stop paying for the ads. You ONLY benefit while the ads are live and if your site does not convert customers well then you potentially will see no return on your money spent on PPC!
Competitive keywords can cost upwards of $20 per click. And there’s no guarantee that anyone will make a purchase just because they click on your ad. At that kind of keyword cost, it’s easy to run through hundreds of dollars in a day or thousands every month. For a small business, that can be disastrous.
SEM and free advertising
So what’s the alternative? At Musson Media Consulting, we work closely with small business owners to create customized marketing collateral that incorporates search engine marketing methods which generate long term organic traffic.
We specialize in using free and low cost SEM methods like article marketing, video marketing, social network marketing, optimized press releases and search engine optimized (SEO) web copywriting.
Why pay for expensive hit or miss Pay Per Click advertising every day when you can invest in strategic SEO content that you pay for once, yet it will be viewed by searchers over and over again for years to come?
And there are low cost ways to generate that fast traffic, too, without having to worry about running up a tab that rivals your monthly office rent. Because we specialize in creating organic search traffic, we make it our business to stay on top of the latest changes and trends in the search engine marketing field so we can implement them for your business.
SEM and the future
SEM techniques are evolving on an ongoing basis, and at a rapid pace right now. There are evergreen tactics, like article marketing, that have worked from the beginning of the internet, and continue to work today. But the possibility of being able to market using mobile phone networks and Social Networks like Facebook, Twitter, and Linkedin didn’t exist in 2005 – and they are common marketing methods today.
We can help you utilize the most effective tried and true marketing methods as well as the newest sites and tools that emerge. Because keeping up with the most effective SEM methods is our full time job – so it doesn’t have to become your part time job!
For a Free quote and overall analysis of your online marketing efforts and how we can increase your exposure and presence online please visit our contact page today!