Search engine optimized (SEO) web copywriting can give small businesses a serious advantage over their competitors when it’s properly done. Almost 97% of consumers do online research before buying local products and services. (Sources: BIA/Kelsey and ConStat, User View Wave VII — February 2010) That means, as a small business, you need to make sure that your website shows up when people in your community are searching online before making their buying decisions.
Business web copywriting
Effective SEO copywriting for a small business site incorporates the basic concepts of copywriting — product education, persuasion and entertainment — with technical elements that help it get found by people searching on the internet.
Another way to put it is that the content of your website has to reach two audiences: the human beings who use keyword phrases to find your business site; and the search engines — like Google, Yahoo and Bing — which index the pages on your site using keywords, then match them with the phrases people use to find that information.
Original Web Copywriting
To a small business, both aspects are important. The copy on your web pages is a digital brochure that helps prospects get to know, like and trust you so they feel comfortable about signing up for your mailing list or calling your office. It needs to be original, captivating content that effectively communicates your brand to your audience.
The SEO element is just as important. If your web copy doesn’t include the words and phrases that your prospects and customers are using, they won’t find your site. And if your web copy is so focused on using keywords for the search engines that it turns off human readers, people will click away from your site within seconds and may not return.
Professional Web Copywriting
By using professional SEO copywriters, on the other hand, your web pages will reflect your company’s values, communicate it’s mission and encourage your site visitors to take action toward becoming your customers.
The Musson Media Consulting team knows how to skillfully balance the art and craft of writing for human readers, with the technical know-how that gets your web pages found by the search engines.
Local Keyword Research
Incorporating local keywords into the web copy is critical for small business websites, since most of your customers will be searching the web before heading out to run errands or shop in the neighborhood. Musson Media knows how to identity and use the local search terms your market will be using so that they’ll find your website while doing their shopping research online.
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