For a small business, email marketing is an essential tool for lead capture and list building. Simply stated, your website needs to have an easy and appealing way for visitors to sign up for your email list so they can receive updates about your business, notices about sales and special pricing and other timely communication that will help you build brand loyalty. Email lists also make it possible for you to send out an announcement to receptive prior customers and make sales within minutes or hours. How’s that for a powerful marketing tool?
Permission Based Email Marketing
As long as you don’t make the mistake of sending emails too often or without prior permission, most customers on your list will actually appreciate hearing from you. When used as a communication tool to build the ‘know, like and trust’ factors by providing useful information, email marketing can build a valuable customer base. By using permission based opt-ins systems that allow people to sign up voluntarily you can create lists of warm leads that are invaluable to a small business.
Email Marketing Autoresponders
There’s no doubt that an autoresponder is a requirement for today’s small business, but you still have to decide whether you want to purchase autoresponder software or subscribe to an autoresponder service. Here’s a brief look at the pros and cons of each option.
Autoresponder Service — When you subscribe to an autoresponder service such as AWeber, Get Response, Constant Contact or iContact, your work is limited to writing or outsourcing emails and arranging for your email campaigns to be sent out. But you have to pay the monthly recurring fee. Fees for managing small lists (fewer than 250 names, in some cases) can be as low as $10 per month. However if your list grows into the hundreds or thousands, you can end up paying hundreds of dollars each month. Hopefully, with a list that large, the ROI will more than cover the cost.
Autoresponder Software — Another option is to buy and install autoresponder software on your own server and manage your own email list. The advantage is that you don’t have ongoing monthly subscription costs. But the downside is that unless you are knowledgeable about software and comfortable troubleshooting it, you could easily end up spending more to solve problems that arise than you would spend for an autoresponder subscription.
Email Marketing Solutions
The internet marketing professionals at Musson Media Consulting can help you decide which option is the best fit for your small business. They’ll do a detailed analysis of exactly how email marketing fits into your business plan so that you’ll see the maximum return on investment. Email Marketing and autoresponders and the importance of a list.
For an example of how a proper email marketing system performs please choose a special report or e-course of your choice from our home page slider. Now imagine doing the same for your clients…on autopilot!
Our recession proof report goes into the latest statistics on email marketing and the average return on investment in today’s economy. Go ahead, test one out, I’ll be doing other things like…running my business:-)